Creative Mongrel Logo Design

During mid-2019 Pulse North was approached by Alistair Kerr to design a logo for his new business, Creative Mongrel, a small consultancy which would provide design advice and services to businesses, companies and organisations. Alistair wanted his logo to – above all else – stand out within a crowded marketplace and make viewers pause, even if just a little, when first viewed.

Although not demonstrated here, the logo was embedded into print materials by using a Spot UV gloss layer rather than printing the logo directly, creating a form of semi-shiny negative space within an otherwise busy textured background. Mirroring the intent of the business, to stand out from a crowd and help his clients stand out too.

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