During Late-2018 Pulse North was approached by Sean Taylor to design the logo for InGAME: Innovation for Games & Media Enterprise, a research and development organisation created with the focus of driving forward innovation in the local Games Development Cluster. The logo was to integrate into the existing Creative Clusters identity, but with it’s own unique “Game styled” element included. Although the guidelines were very limiting, the Creative Clusters brand did allow for the inclusion of a stylised X symbol to represent the union between the parent and child brands, so it was decided to incorporate a D-Pad (Directional Pad) symbol within the logo with a slight angled twist to fit within this structure.
In early-2019 Pulse North was commissioned to undertake the design and development of the InGAME website, this was to feature an events system that integrated with EventBrite, as well as a news posting system and client creatable forms. The site was later launched in Spring of that year.
The site can be accessed by using the “Visit Site” button or by clicking the accompanying image.